BAYER LEAPS PAVILION
“Breaking through the Impossible”
Los Angeles, November 3-5, 2017, the Bayer Leaps Pavilion, a globally touring installation designed by Dreamland Creative Projects, officially launched Bayer Leaps at the Summit LA 2017 event.
"Bayer Leaps (of BAYER AG) takes the initiative to generate breakthrough solutions in life science, aiming to conquer ten huge challenges facing humanity. These seemingly impossible challenges are being taken as leaps of faith."
The Ten Leaps are:
1 Give Sight to People Born Blind
2 Cure Life Threatening Bleeding Disorders in Children
3 Cure Genetic Heart Disease in Children
4 Regenerate Damaged Hearts
5 Repair Retinas to Restore Vision
6 Restore Brain Tissue to Protect our Memories
7 Enable High Speed Animal Vaccines
8 Rejuvenate Soil and Protect Root Health
9 Shape the next generation of high performing crops
10 Develop Natural Insecticides
CREDITS
Touring Pavilion Design: Dreamland Creative Projects
Dreamland Creative Projects Team: Nina Freedman with Jackie
Krasnokutskaya, Mariana Perezanta, Olivia Tarro, Shirley Yuen
Client: Bayer Leaps leaps.bayer.com
Fabrication and Construction: Nussli nussli.com
Debut Installation in collaboration with Summit LA17 2017.summit.com
Marketing and Digital Experience: Omnicom/Critical Mass-NY office www.criticalmass.com